I work across paid media, Gulf-native creative, conversion funnels and CRM data to identify what creates first-time depositors—and what deserves the next dollar.
Meta · TikTok · Snapchat · Native · GCC markets
I began close to campaign execution: budgets, targeting, creative tests and lead costs. But many performance problems could not be solved inside the ad account.
The cause might be the proposition, the creative, the landing experience, the lead mix, the sales handoff or the way results were being measured.
My work expanded across those connections. Today, I operate between acquisition strategy, performance creative, funnels and CRM outcomes.
Across the system
Platform reporting tells me who completed the form. It cannot tell me whether the lead was new, whether sales could work it, or whether it became deposited value.
Acquisition journey
Where is the ad spend being allocated?
What conversion event is the platform reporting?
Is this a genuine new lead or an existing user re-entry?
Is the lead qualified for sales to act on?
Did this lead become a First-Time Depositor (FTD)?
Did the initial deposit meet target commercial value?
Business decision
Diagnostic question
What should happen to the next dollar?
The difference between reported performance and commercial performance is where the important decisions live.
Business question
Where should the budget go, and what should be tested next?
My contribution
Campaign structure, channel allocation and testing decisions informed by lead quality, FTD performance and commercial priorities.
Outputs
Business question
Does the proposition make sense to the market—or has it only been translated?
My contribution
Gulf-native propositions, UGC scripts and creative systems built around audience behavior, local decision drivers and campaign data.
Outputs
Business question
Does the experience after the click preserve the intent created by the campaign?
My contribution
Aligning ad creative, value propositions, landing page UX, registration flows, and sales handoffs.
Outputs
Business question
Which campaigns are creating commercially valuable new customers?
My contribution
Integrating campaign and CRM data to evaluate new customer acquisition, cost per FTD, net deposit value, and win-back performance.
Outputs
AI supports production, analysis and iteration. It is part of the operating system—not the proposition.
I’m Adnan Khayyat, a GCC-focused fintech growth and acquisition specialist based in Jerusalem. I started in paid media and expanded into creative strategy, landing pages, attribution, product development and team operations.
I’m strongest when the problem crosses departments—when the advertising data, CRM results, creative output and commercial priorities are telling different stories.
I build the operating rhythm behind acquisition: briefs, testing priorities, creative review, CRM feedback and clear decisions about where budget moves next.
I care about strong creative. I care even more about whether the business should scale it.
Anonymized work samples and professional references are available on request.
I’m interested in senior roles where I can improve the complete acquisition operation—not simply manage one channel.
Consulting
Need an independent review of an existing acquisition operation?