I work across paid media, Gulf-native creative, conversion funnels and CRM data to identify what creates first-time depositors—and what deserves the next dollar.
Meta · TikTok · Snapchat · Native · GCC markets
I began close to campaign execution: budgets, targeting, creative tests and lead costs. But many performance problems could not be solved inside the ad account.
The cause might be the proposition, the creative, the landing experience, the lead mix, the sales handoff or the way results were being measured.
My work expanded across those connections. Today, I operate between acquisition strategy, performance creative, funnels and CRM outcomes.
Where I work across
Platform reporting shows who completed the form. It does not automatically show whether the lead was new, whether sales could convert it or whether the campaign generated deposited value.
I connect campaign and CRM data so media decisions reflect acquisition quality—not platform activity alone.
Acquisition journey
Where was the budget allocated?
What did the platform count?
Is this genuinely a new prospect?
Can the sales team work with it?
Did acquisition create a new depositor?
Was the commercial value sufficient?
Business decision
Diagnostic question
What should happen to the next dollar?
The difference between reported performance and commercial performance is where the important decisions live.
Business question
Where should the budget go, and what should be tested next?
My contribution
Campaign structure, channel allocation and testing decisions informed by lead quality, FTD performance and commercial priorities.
Outputs
Business question
Does the proposition make sense to the market—or has it only been translated?
My contribution
Gulf-native propositions, UGC scripts and creative systems built around audience behavior, local decision drivers and campaign data.
Outputs
Business question
Does the experience after the click preserve the intent created by the campaign?
My contribution
Alignment between the advertisement, proposition, landing experience, registration journey and sales handoff.
Outputs
Business question
Which campaigns are creating commercially valuable new customers?
My contribution
Connecting campaign and CRM data to evaluate new-client acquisition, cost per FTD, deposited value and existing-client re-entry.
Outputs
AI supports production, analysis and iteration. It is part of the operating system—not the proposition.
I’m Adnan Khayyat, a GCC-focused fintech growth and acquisition specialist based in Jerusalem. My background started in paid media and expanded into creative strategy, landing pages, attribution, product development and team operations.
I’m strongest when the problem crosses departments—when the advertising data, CRM results, creative output and commercial priorities are telling different stories.
I care about strong creative. I care even more about whether the business should scale it.
Anonymized work samples and professional references are available on request.
I’m interested in senior roles where I can improve the complete acquisition operation—not simply manage one channel.
Consulting
Need an independent review of an existing acquisition operation?